The 2014 Prius “least-expensive, most-fuel efficient PHEVs in the world”!!
Back in September of 2010, Toyota’s head of product development, Takeshi Uchiyamada, announced that come 2012, the Japanese automaker will try to take hold of the plug-in hybrid segment by offering the least-expensive, most-fuel efficient PHEVs in the world. Uchiyamada was speaking of none other than the automaker’s plug-in Prius and admitted that Toyota’s aim is to price it, “so close to the current version that customers really have to hesitate and think about it.”
