Toyota Friend is largely the result of a collaboration between automaker Toyota and customer relation software (CRM) software developer Salesforce. The unlikely duo have formed a strategic alliance to build Toyota Friend, which will act as a private social network for Toyota customers and their cars.
The new service will be gradually rolled out, first in Toyota’s domestic market of Japan only in 2012 and only for owners of electric vehicles and plug-in hybrids. These customers will then be able to network amongst themselves, as well as with their cars, the dealership and Toyota.
Toyota says that customers will also be able to extend their communication to family, friends and even onto existing social media networks such as Facebook or Twitter. There are also planned mobile versions of the program to run on mobile phones and similar devices.